Visual communication: the power of your identity.

Visual content is a powerful tool to connect with people — it immediately grabs attention, is easy to understand and remember, and is therefore essential for the business of your company and to acquire new clients.

For a company, visual communication represents a strategy aimed at launching a new product/service or refreshing an existing brand through a new graphic style and identity.

Corporate visual communication is made up of various printed materials that form its coordinated image and build its brand identity, such as the logo, business card, letterhead, company profile, packaging, brochure, promotional items, as well as the website, social media pages, newsletters, and more.

Having a professional and well-thought-out corporate visual communication strategy will allow you to differentiate your business from your competitors and increase the visibility and credibility of your brand.

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Brand Identity

What do you need?

Branding

Do you have a new brand and want to position it in the market?

Branding is a marketing strategy that includes visual communication, aimed at positioning your product or company in the consumer’s mind.

Rebranding

Do you want to reposition or strengthen your brand’s value?

Rebranding is a corporate marketing strategy aimed at relaunching your brand by renewing not only its visual identity, but also its marketing goals and reputation in the market.

Restyling

Do you simply want to improve your brand’s visual identity?

Restyling doesn’t alter your company’s values or mission — it simply refreshes and enhances its visual communication, making it more modern and professional.

ACCOUNT

The account department serves as the link between the client and the agency. It gathers, filters, processes, and manages information flows, coordinates and oversees production processes, and monitors both quality and costs.<br />

PLANNING

A detailed analysis of consumers, the product, the company, the brand, the market, and the competition based on the strategic objectives of the advertising campaign.<br />

MEDIA

Management of the campaign’s dedicated budget. It involves selecting the most suitable media type and specific outlets or broadcasters for the advertisement, based on the target audience and the characteristics of each medium.

BRIEF

Also known as a copy strategy, it is a concise document that outlines the guidelines within which the creative team must operate to develop the actual advertisement.

CREATIVE TEAM

Copywriter che si occupa dei testi e Art director che si occupa delle immagini. Questi due soggetti lavorano sempre insieme: da un lato perché, “due teste pensano meglio di una”, dall’altro perché, effettivamente, ciascuno porta il suo contributo alla campagna pubblicitaria.

ON AIR

Once the campaign is approved, the production process begins to bring the advertising campaign to life. At this point, it is finally launched “on air.”

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